This course was specially curated for User Researchers, Marketing Researchers and other professionals interested in generating insights from data in order to make product or business decisions.
Participants will be able to test multiple marketing hypotheses in order to better understand consumer behaviour, finalize product features, define metrics for measuring marketing efforts, and track and improve marketing activities. SMstudy Certified Marketing Research Professionals are facilitators who ensure that well-planned marketing research methods are in place to measure factors that can help drive better corporate decision-making and in turn more decisive marketing actions. Takeaways: High-quality online videos, Classroom study materials, Mobile Apps, Engaging case studies, Full-length simulated exam, Chapter tests, Study guides and podcasts, SMstudy Certified Marketing Research Professional certification by SMstudy. Examinations Guidelines: An online proctored exam will be conducted at the end of the course. The exam format is as follows:
Multiple Choice
100 questions for the exam
One mark awarded for every right answer
No negative marks for wrong answers
120 minutes duration.