User Research

user research

CAREERS AND OPPORTUNITIES IN USER RESEARCH- PRESENTATION BY VICTOR SONDE

FUNDAMENTALS OF USER RESEARCH  WHAT IS USER RESEARCH It is the process of understanding the impact of a product or service design on its intended audience. User research methods produce insights about users and their behaviour, goals, motivations, and needs. It also shows us how they currently navigate a system, …

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How User Experience Research can be Applied in Various Business Sectors

User Experience Research has found so many applications in business in recent times as more businesses are adopting a customer-centric approach to solving problems and proffering solutions to real user needs. In this article, we examine how user experience research can be applied in various business sectors. We will use …

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