Someone who is new to Agile may mistakenly think the roles of project manager and scrum master are interchangeable. You’ll have a higher chance of completing a large-scale project if you understand the differences between them. The project manager is in charge of ensuring that all tasks are done on …
Difference between Scrum Master and Agile Project Manager Read More »
FUNDAMENTALS OF USER RESEARCH WHAT IS USER RESEARCH It is the process of understanding the impact of a product or service design on its intended audience. User research methods produce insights about users and their behaviour, goals, motivations, and needs. It also shows us how they currently navigate a system, …
CAREERS AND OPPORTUNITIES IN USER RESEARCH- PRESENTATION BY VICTOR SONDE Read More »
Is perception more important than facts? Is having a better brand more important than having a good product/services? Perception isn’t always half the battle; at times, it’s the entire battle. In the marketing community, there is a constant grapple between two schools of thought. One school is product-focused, and the …
