Blog | WayMaker Digital

Apr 26 2021

How LinkedIn is Becoming the Platform of Choice for Business Growth

4 minutes of reading

LinkedIn is gradually becoming the leading social network platform of choice for business and professionals mainly because a company can showcase brand potential by publishing valuable content that helps them to leverage on the professional membership of the platform while building social capital/brand reputation. We have created some fantastic connections from LinkedIn as …

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Apr 26 2021

4 Creative Content Ideas for Social Media and Digital Marketing

3 minutes of reading

Social media has exponentially grown over the years to become one of the key marketing channels for businesses. Social media platforms and Digital technology have become vital tools in the hands of marketers to generate leads and close deals due to its powerful analytic capabilities, reach and ease of use. …

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Apr 26 2021

5 Awesome Benefits of Professional Mentoring

3 minutes of reading

Starting a new career journey is exciting especially for young folks who are just climbing the professional rung be it in entrepreneurship or a professional white-collar setting; there is a lot you can learn from professional mentoring to shorten your learning curve and propel you for fast-paced career success. Imagine …

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Apr 26 2021

Simple Guide to Sprint Planning in Scrum

4 minutes of reading

Sprint Planning is one of the key characteristics (.i.e. ceremonies or meetings) within Scrum. Sprint planning is a joint effort involving the ScrumMaster(who facilitates the ceremony); Product Owner (who prioritizes and clarify details of user stories and acceptance criteria), and the Agile Scrum Team [Business Analyst, Developers, Testers, etc.]. The …

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Apr 20 2021

10 Useful Facts About Agile Scrum

4 minutes of reading

Why provide 10 Useful Facts About Agile Scrum? Agile Scrum has quickly established itself as one of the most popular projects and task management methodologies. This breath of fresh air is sweeping not just the IT, Computing or the Media industries. It is increasingly taking over a wider range of …

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Apr 20 2021

Empathy Mapping in Product Service Design

4 minutes of reading

When building a product or service, it is imperative to put first the needs of your users. Whether you are a Product Manager, Business Analyst, Service Designer, User Researcher or User Experience Designer, you can use the Empathy Map to gain in-depth knowledge of your users to better understand their …

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Apr 20 2021

Measure What You Want to Improve

3 minutes of reading

Measure what you want to improve is the title of the 5th chapter of The Effective Engineer, a book written by Edmond Lau. Generally, the concept of the Effective Engineer is to focus on high leverage activities. High leverage activities are activities that produce the most significant value per time. In this …

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Apr 20 2021

Is Perception More Important Than Product?

3 minutes of reading

Is perception more important than facts? Is having a better brand more important than having a good product/services? Perception isn’t always half the battle; at times, it’s the entire battle. In the marketing community, there is a constant grapple between two schools of thought. One school is product-focused, and the …

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How LinkedIn is Becoming the Platform of Choice for Business Growth

4 Creative Content Ideas for Social Media and Digital Marketing

5 Awesome Benefits of Professional Mentoring

Simple Guide to Sprint Planning in Scrum

10 Useful Facts About Agile Scrum

Empathy Mapping in Product Service Design

Measure What You Want to Improve

Is Perception More Important Than Product?

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